The study of organizational tensions, contradictions, dialectics, and paradoxes is on
the rise in the organizational sciences. My talk sets forth an integrative methodology
for studying these oppositional phenomena by aligning grounded theory techniques
with the little “d” and big “D” orientations of organizational discourse analysis. Using
an extended example, I illustrate the steps to be followed for this new methodology,
and conclude with a discussion of the implications for the study of materiality.