Expert in: Interactive technologies
I am interested in the influence of traditional media like television from the viewpoint of their convergence with interactive platforms like the Internet and social networks. I am studying how these means of communication can be profitably used for social campaigns designed to promote health or political involvement. I recommend an approach derived from dual theories (communication and other social sciences) and based on methodological diversity (both quantitative and qualitative). I am also examining cultural differences in the way young adults appropriate communication technologies.