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Expert in: Interactive technologies

Frenette, Micheline

FRENETTE, Micheline

Professeure honoraire

I am interested in the influence of traditional media like television from the viewpoint of their convergence with interactive platforms like the Internet and social networks. I am studying how these means of communication can be profitably used for social campaigns designed to promote health or political involvement. I recommend an approach derived from dual theories (communication and other social sciences) and based on methodological diversity (both quantitative and qualitative). I am also examining cultural differences in the way young adults appropriate communication technologies.

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