I specialize in mass media and new and emerging technologies, and my research interests focuses on exploring how technologies and people co-evolve in vast hybrid networks. My research and publications deal with “mobile culture” in everyday life, the cascade effect and the interrelations between technologies and new communication rituals and interactions. My other research interests include formative and summative research for youth and media, broadcasting policies, and the political and cultural appropriation of media. 

My research has concerned or concerns the economics of cultural industries, statistics in the fields of culture and communication, successful cultural products like best-sellers, media history, sound recording, television programming, and advertising. I regularly collaborate with the Observatoire de la culture et des communications du Québec.