Micheline Frenette
- Professeure honoraire
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Faculté des arts et des sciences - Département de communication
Télécopieur : 514 343-2298
Areas of Expertise
I am interested in the influence of traditional media like television from the viewpoint of their convergence with interactive platforms like the Internet and social networks. I am studying how these means of communication can be profitably used for social campaigns designed to promote health or political involvement. I recommend an approach derived from dual theories (communication and other social sciences) and based on methodological diversity (both quantitative and qualitative). I am also examining cultural differences in the way young adults appropriate communication technologies.
Student supervision Expand all Collapse all
Research projects Expand all Collapse all
BILAN CRITIQUE DES STRATEGIES DE COMMUNICATION ET D'EVALUATION DES CAMPAGNES MEDIATIQUES SUR LA SECURITE ROUTIERE Projet de recherche au Canada / 2012 - 2016
Publications Expand all Collapse all
FRENETTE, M. et VERMETTE, M.-F. (2011). L'humour comme stratégie de communication? Le cas des élections municipales 2009 au Québec. Revue internationale de communication sociale et publique, 5 (1), 18-27.
FRENETTE, M. (2010). La recherche en communication: Un atout pour les campagnes sociales. Québec: Presses de l'Université du Québéc, 252 pp.
FRENETTE, M. (2008). La part du français dans la lecture de journaux et magazines chez de jeunes adultes québécois : L'Internet est-il un facteur à considérer? In Sudweeks, F., Hrachovec, H. & Ess, C (Eds), Sixth International Conference on Cultural Attitudes Towards Technology and Communication (pp. 258-270). Murdoch, Australia : Murdoch University, School of Information technology.
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